Lynkeus’ accrued experience in European Research Projects has led fine tune specific dissemination techniques, particularly suited to highlight the scientific and technological outcomes ensuring that communication activities and materials are accessible and understandable by both experts in the relevant fields and by laypeople, and allowing to reach extensive patient group involvement.

Lynkeus’ dissemination method Lynkeus’ dissemination activities in European projects typically aim to foster productive exchange among a large and varied group of stakeholders, following an approach where dissemination is conceived of as an exercise in “knowledge sharing” .

Efforts are bi-directional, inasmuch as while the project disseminates its results, it likewise simultaneously attempts to recruit external organisations and actors to share their expertise. The main goal of this “active dissemination” approach is to get a growing number of stakeholders and users involved in learning about the project and its outcomes and in further spreading the news.

Knowledge sharing has also proved to be particularly effective within each project’s Consortium. In fact, with a large group of professionals coming from many different research domains the first objective of the knowledge sharing exercise is convergence: building consensus is an integral component of knowledge sharing. To achieve this goal, Lynkeus’ methodology consists in organising thematic workshops aiming to transfer a sufficient level of knowledge about the specific domains which are necessary to the different partners in order to effectively benefit from the collaboration.

The guidelines of Lynkeus’ dissemination strategy are based on the following principles:
• conception of dissemination as “knowledge sharing” on a bi-directional level;
• cross fertilisation and liaison with industrial, research, and standardisation communities;
• involvement of external organisations and experts;
• involvement of independent experts to validate project’s results;
• transfer of results to the industrial, research, and standardisation communities;
• establishment of close collaboration with related projects;
• publication of results in relevant international scientific journals;
• organisation of seminars and workshops within relevant conferences in the area, producing ad hoc brochures and posters;
• set-up of a web site dedicated to the project, containing a public area for general communication and a restricted area for exchange and knowledge sharing amongst consortium members;
• publication and circulation to interested communities and stakeholders of a periodic newsletter
• preparation of “Dissemination Objects” made available on-line: 3-5 minute multimedia clips built from consortium presentations, talks given by consortium members and purposely recorded video clips which present highlights of the project’s work. The topics of Dissemination Objects range from the specifics of each Work Package to the more general VPH and e-Health themes which the project covers, aiming to be informative and comprehendible by laypersons whilst elucidating more technical areas of the project.

All these criteria enable the project to develop a strong brand image, recognised by a wide public as well as appreciated by stakeholders and experts.