This activity is based on preliminary analysis designed to lead to moments of intense strategic discussion involving a certain number of decision-makers of the client organisation.

Divided into ad hoc groups, the latter will be called upon to take part in guided sessions of collective high-level brain storming suitably structured so as to bring out the major possible future strategic scenarios in which management will be required to take decisions.

During these sessions, which are designed to foster the free exchange and formulation of views and to develop group knowledge, each team is prompted in a climate of constant challenge to develop alternative views as regards the future of its business.

Each team thus identifies a series of possible crucial endstates through the reactions it is prompted to express with respect to the presentation of a broad range of information on possible future events developed in advance by Lynkeus via analysis and structured interviews with leading figures and experts in the sector.

Our service The Lynkeus Scenarios Package includes a seminar lasting one or more days preceded by the identification of a certain number of endstates and a broad series of interviews with the participants and with leading figures and experts in the sector. Three major modules are involved:
• Identification and breakdown of elements of scenario modification
• Collective appraisal of scenario structuring
• Development plan for scenario outcomes

The seminar can be held within the organisation, if a sufficiently high number of interlocutors are identified within the group framework, or assume a strongly external dimension through invitations to selected managers operating in the sector at the national and international levels.

Advantages
This methodology enables the management of the client organisation:
• To enjoy a non-hierarchical opportunity for “Socratic” dialogue so as to obtain different perspectives on the sector in which it operates and explore the evolution of current business models
• To compare and contrast different views on emerging issues (e-business, e-government, welfare market, etc.)
• To document changes in the way society itself thinks
• To expand its understanding of market dynamics
• To bring management into line with the new strategic orientations and bring the roles and functions of its operative units into sharper focus